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Striking at the Roots: A Valuable Resource for Animal Advocates

April 25, 2008

©O Books
"Striking at the Roots" is a great guide for animal advocates.
By Erin Williams

Longtime animal advocate Mark Hawthorne knows a thing or two about which methods are most effective in helping animals. Mark also happens to be a great writer, and his new book, "Striking at the Roots: A Practical Guide to Animal Activism," will prove helpful for everyone from armchair advocates to seasoned citizen lobbyists.

When writing the book, Hawthorne drew from his range of animal welfare experience, from volunteering for rabbit rescue groups to working with farm animal sanctuaries. He also interviewed countless people who are involved in the animal protection movement.

Tools of the Trade

By bringing in the collective experiences and insights of those advocates, Hawthorne developed a valuable encyclopedia of the most successful strategies that bring about change for animals.

He discusses a wide variety of tools anyone can use, including leafleting, holding events, tabling, writing opinion pieces and corporate campaigning. Hawthorne included an in-depth section on the importance of using continually-evolving multimedia and electronic communications, such as websites, video and podcasts, blogs and more.

"Striking at the Roots" is packed with helpful tips and useful case studies of campaigns that are tangibly improving the lives of animals. Hawthorne's attention to those success stories is inspiring enough to make better advocates out of his readers.

"Striking at the Roots" is an important addition to the animal protection literature—an accessible, engaging book that's a useful read for anyone who wants to make a difference for animals.

HSUS staffer Erin Williams is co-author of "Why Animals Matter: The Case for Animal Protection."

Related Links

The HSUS Guide to Vegetarian Eating